General

We’ve recently attended a few trade shows for the industries in which we work. One of note was the SHOT Show in Vegas. SHOT is an acronym for the Shooting, Hunting, and Outdoor Trade Show. It’s the biggest dealer and distributor show in the Outdoor industry. With approximately 12 miles of exhibits, we had the…

It’s football season and for many people, that means lining up tailgate parties, picking fantasy league teams and making plans for Homecoming (which by the way started in Missouri at Mizzou). Whether you like football or not, we find that it’s a great analogy for our agency and how we service clients. It helps our…

Niche marketing is the concentrated marketing effort to a unique and specific segment of customers. Often parts of larger, more broad customer groups, niche markets have a unique set of demographics and/or product or service needs and desires. The practice of niche marketing can have several benefits to your advertising program. The more targeted your…

I’ve been thinking about writing about a business mindset for some time now. In fact, I’ve visited with my team about it on multiple occasions. But I’ve been holding off until I really had a day to remember. Monday was that day. Business is Like a Roller Coaster Let me start by saying that when…

Customer Service Tips from Walt We Can All Learn From Walt I was fortunate to spend a day recently attending the Disney Institute’s Approach to Business Excellence seminar. As expected, customer service tips was a huge part of the presentation. Disney is well known for employee empowerment or empowering their employees to make decisions without…

Wait…what? You may be asking yourselves, “Did I read this title correctly?” Yes, you did. Corona said it perfectly in their popular marketing campaign “Find your beach.” Corona suggests finding your place where you can unwind and rest your mind, and finding your place where you can detach from the busy and stressful world we…

Ad agencies can be called a lot of things; creative agencies, PR firms, marketing agencies, digital agencies, etc. Some agencies have specialties or focus in specific areas and that is often reflected in what they call themselves. The “definitive” Wikipedia describes ad agencies as “a business dedicated to creating, planning, and handling advertising and sometimes…

Economic trends are cyclical and ever-changing. Business sales increase and decrease with changes in the market, industry and a wide variety of other factors. There will be ups and there will be downs, regardless of your product or industry. When you find yourself on one of the periodic downward trends and your sales have taken…

Recently, a prospect used the word “overmarketing” in a new business call when describing what one of their marketing challenges was. I hadn’t thought about overmarketing for a while, and it intrigued me, so I did some reading just to freshen up. One article I read asserted that Overmarketing implies the fundamental difference between selling…

About a month ago I noticed a new advertising campaign that Always, a Proctor and Gamble company, produced titled, #LikeAGirl, and naturally I was curious. Growing up, I had heard this phrase several times around friends, school mates, and from coaches. This campaign has emphasized the importance that phrases and words can have in advertising…

Over the last few days, the World Cup soccer fever has taken hold.  Thousands of spectators, and in some cases, crazy fanatics, are crowding into bars, outdoor venues and of course Brazil to cheer their country’s teams on to victory.  I’ve been a soccer fan forever and have always enjoyed watching World Cup games that…