We find many times in business that our clients face the same types of opportunities and challenges that we do. We see business models that are similar to ours. We learn how our clients’ business development and sales cycles parallel ours. Maybe that’s just the B2B world, but it’s uncanny. LammTech is one of those…

Over the years, we’ve had literally hundreds of opportunities to pitch ideas and new business. Most times, we’ve gone above and beyond, but unfortunately, there are times we have fallen short. The key is in preparation. Borrowing from the Boy Scout motto of “Be Prepared,” we’ve always tried to be overly prepared for every presentation.…

At Callis, we’ve always had the philosophy that we should give back, whether that’s in the community, the industry or an organization that does great things for good people who need their help. Over the years, members of Callis leadership has been involved in the volunteer leadership for the Center for Human Services, a Missouri…

In our agency, we use a strategic insight process we’ve learned and perfected to identify the one key message point that will really stand out and resonate with a target audience. We’ve used it many times and one of the most recent is with our work with the City of Sedalia, Missouri. We’ve been fortunate…

Over the years, we’ve built our business on the rural American lifestyle. Sure, we’ve had lots of clients who didn’t necessarily fall into this category, but for sure, it’s been our bread and butter and where we focus our efforts today. Some of our earliest experiences in this market focused on marketing outdoor sports products…

We started hearing about Facebook back around 2010 as the college students we knew shared the ways they were using it. It sounded interesting, and valuable to an extent, but we had no idea it would become what it has. When the opportunity came along for us in the non-academic world to start using it,…

Back in 2020, many businesses recognized the need to pivot to either survive or capitalize on the effects of the pandemic. I think most marketers would agree that the word “pivot” became greatly overused, but it was the right term and the right thing to do at the time. But pivoting can also be needed…

One of the many things we love about our business is the opportunity to work with a variety of clients in a variety of industries. One of the coolest things we’ve learned over the years is that every industry is quite different, yet the same principles of marketing apply to each one. Back a few…

Every now and then an opportunity comes along that makes you slow down and think it through. Back in the early 2000’s, Aquila, the region’s public utility, approached us about a public outreach project surrounding the construction of a power plant. At first, we were apprehensive. But this was different, way different, and we’re glad…